Meet Alana

Founder, perfumer and lover of ritual.

I created FRANK AND LAZULI to offer women a natural perfume alternative free from synthetic fragrance while transforming perfume into a daily ritual of self-care.

Find your signature scent

Whether you like floral fragrance, herbal, something a bit more feminine or sweet, whether it's woodsy & spicy that you like, discover each of our six fragrances and even layer them to find your next signature scent.

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Smell Something Beautiful

More than perfume. In a world that moves too fast, fragrance becomes an invitation to slow down.

To pause. To breathe. To reconnect with yourself.

Every perfume oil from our range is designed to transform an everyday moment into a ritual of beauty, presence and intention. Because fragrance should do more than make you smell beautiful.

It should remind you who you are.

❤️‍🔥

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Follow along on instagram & join me behind the scenes as I share the journey of building FRANK AND LAZULI, creating new botanical perfumes & the everyday moments that inspire each fragrance.