Meet Alana

Founder, perfumer and lover of ritual.

I created FRANK AND LAZULI to offer women a natural perfume alternative free from synthetic fragrance while transforming perfume into a daily ritual of self-care.

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Discover the botanical perfume that feels uniquely yours.

Every botanical perfume tells a different story. Some feel bright and joyful, others mysterious and grounding. Answer four simple questions and discover the fragrance that naturally resonates with you.

Find my Scent

Smell Something Beautiful

More than perfume. In a world that moves too fast, fragrance becomes an invitation to slow down.

To pause. To breathe. To reconnect with yourself.

Every perfume oil from our range is designed to transform an everyday moment into a ritual of beauty, presence and intention. Because fragrance should do more than make you smell beautiful.

It should remind you who you are.

❤️‍🔥

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Follow along on instagram & join me behind the scenes as I share the journey of building FRANK AND LAZULI, creating new botanical perfumes & the everyday moments that inspire each fragrance.

@frankandlazuli